Book extract: Why a sense of humour is good for any company
In this excerpt from his new book ‘Adman Madman’, Prahlad Kakar proves that a far-too-rigorous approach can sometimes lead to a brand’s decline
In this excerpt from his new book ‘Adman Madman’, Prahlad Kakar proves that a far-too-rigorous approach can sometimes lead to a brand’s decline
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